DAISY ROCK GIRL GUITARS
ROCKS THE RECESSION IN 2009 WITH RECORD SALES
Celebrating The Company’s Ten Year Anniversary,
Daisy Rock Girl Guitars’ President, Tish Ciravolo,
Enjoys Front Page Coverage In USA Today’s Money Section
Rock goddess Tish Ciravolo, the founder and president of the first and only girl-guitar company, Daisy Rock Girl Guitars, made the front page story, “Daisy Rock amps up girl power,” in USA Today’s Money section on December 15. Ciravolo gives the back story on her fortune company, describes the female guitar concept within the male-dominated industry, and touches on her meeting with Vicki Peterson of the Bangles, to discuss the Bangles Signature Model eclectic guitar for the Daisy Rock line.
As a bonus to the timely media coverage this holiday season, Daisy Rock Girl Guitars is also nearing record-breaking sales this month. Ciravolo comments, “Daisy Rock is on track to have our best December ever. We have already beaten our numbers from last year. This recession isn’t going to stop girls from rocking on their Daisy Rock Guitars!”
Coming up on its ten year anniversary, the company has sold more than 150,000 feminine crafted guitars since its inception in 2000 and offers an ample assortment of six-string and bass guitars from their Daisy Rock and Debutante by Daisy Rock lines, featuring the popular Butterfly Series, Pixie Acoustic Series, Heartbreaker Series, Daisy Series, Stardust Series, and the Rock Candy Series, to name a few.
Ciravolo–also the current bass player of L.A. band sASSafrASS– put crayon to paper during playtime with her oldest daughter, Nicole, and drew a daisy-shaped guitar, sparking the idea to create Daisy Rock. With the encouragement and help of Schecter Guitars’ President and her husband Michael Ciravolo, Tish cultivated her concept into what is now the Daisy Short Scale guitar. Designed with a signature petal-shaped body, all Daisy Rock guitars are lighter weight than the standard electric guitar and feature a “Slim & Narrow” neck design that’s perfect for girls with smaller hands.
Distributed by Alfred Music Publishing, Daisy Rock Girl Guitars, with headquarters in Van Nuys, CA, are available at more than 1,000 storefronts and all major online dealers. Plus the addition of Daisy Rock Worldwide, Ciravolo’s imaginative designs grace the walls of music stores in 26 other countries around the world.
With Heart’s Ann and Nancy Wilson supporting Daisy Rock, Avril Lavigne playing the Sparkle Pink acoustic, and artists as diverse as Alexia Rodriguez (Eyes Set to Kill), Lisa Loeb, Jackie Tohn (American Idol Season 8), Denise Vaquez and Rock and Roll Hall of Famer Wanda Jackson picking Daisies, these guitars are made for the ladies of rock ‘n roll.
]]>GIRL GUITAR COMPANY,
LANDS COVER STORY IN USA TODAY
Approaching Its Tenth Year In Business,
The Thriving Company Predicts Record-Breaking
Sales This Holiday Season
Rock goddess Tish Ciravolo, the founder and president of the first and only girl-guitar company, Daisy Rock Girl Guitars, made the front page story, “Daisy Rock amps up girl power,” in USA Today’s Money section on December 15. Ciravolo gives the back story on her fortune company, describes the female guitar concept within the male-dominated industry, and touches on her meeting with Vicki Peterson of the Bangles, to discuss the Bangles Signature Model eclectic guitar for the Daisy Rock line.
As a bonus to the timely media coverage this holiday season, Daisy Rock Girl Guitars is also nearing record-breaking sales this month. Ciravolo comments, “Daisy Rock is on track to have our best December ever. We have already beaten our numbers from last year. This recession isn’t going to stop girls from rocking on their Daisy Rock Guitars!”
Coming up on its ten year anniversary, the company has sold more than 150,000 feminine crafted guitars since its inception in 2000 and offers an ample assortment of six-string and bass guitars from their Daisy Rock and Debutante by Daisy Rock lines, featuring the popular Butterfly Series, Pixie Acoustic Series, Heartbreaker Series, Daisy Series, Stardust Series, and the Rock Candy Series, to name a few.
Ciravolo–also the current bass player of L.A. band sASSafrASS– put crayon to paper during playtime with her oldest daughter, Nicole, and drew a daisy-shaped guitar, sparking the idea to create Daisy Rock. With the encouragement and help of Schecter Guitars’ President and her husband Michael Ciravolo, Tish cultivated her concept into what is now the Daisy Short Scale guitar. Designed with a signature petal-shaped body, all Daisy Rock guitars are lighter weight than the standard electric guitar and feature a “Slim & Narrow” neck design that’s perfect for girls with smaller hands.
Distributed by Alfred Music Publishing, Daisy Rock Girl Guitars, with headquarters in Van Nuys, CA, are available at more than 1,000 storefronts and all major online dealers. Plus the addition of Daisy Rock Worldwide, Ciravolo’s imaginative designs grace the walls of music stores in 26 other countries around the world.
With Heart’s Ann and Nancy Wilson supporting Daisy Rock, Avril Lavigne playing the Sparkle Pink acoustic, and artists as diverse as Alexia Rodriguez (Eyes Set to Kill), Lisa Loeb, Jackie Tohn (American Idol Season 8), Denise Vaquez and Rock and Roll Hall of Famer Wanda Jackson picking Daisies, these guitars are made for the ladies of rock ‘n roll.
]]>WASHINGTON DC _ (June 15th, 2005) The National Endowment for the Arts ( www.arts.gov ) announced today that “First lady of Rock ‘N Roll” and Daisy Rock Girl Guitars endorsee Wanda Jackson is a 2005 recipient of the NEA National Heritage Fellowship, the country’s highest honor in folk and traditional arts.
Twelve fellowships, which include a one-time award of $20,000 each, are presented to honorees from eleven states. These awardees were chosen for their artistic excellence, cultural authenticity, and contributions to their field.
National Endowment for the Arts Chairman Dana Gioia said, “The NEA’s National Heritage Fellowships honor the individuals who preserve America’s folk and traditional arts. These masterful artists and the cultural legacies they embody are so often overlooked by mainstream media, that it is a special thrill to give them proper recognition.”
“Wanda has been a supporter of Daisy Rock from the beginning and is a role model for girls who have a desire to play music. I applaud the National Endowment for the Arts for recognizing this incredilble musician and woman.” Commented Tish Ciravolo, President of Daisy Rock Girl Guitars.
Wanda Jackson joins the ranks of previous Heritage Fellows, including bluesman B.B. King, Irish stepdancer Michael Flatley, cowboy poet Wally McRae and acclaimed performers Shirley Caesar, Doc Watson, and Bill Monroe.
The 2005 awardees will come to Washington D.C. in September for a series of events including an awards presentation on Capitol Hill and a concert at Lisner Auditorium at George Washington University on Friday, September 23.
]]>TISH CIRAVOLO GOES ONLINE
WITH MODERN GUITARS MAGAZINE MONTHLY COLUMN
LOS ANGELES, CA _ (May 5th, 2005) It is announced today that innovative female guitar pioneer Tish Ciravolo will pen a monthly column for Modern Guitars Magazine entitled ” Women Rock! ”
“What a privilege and an honor to be asked by Modern Guitars Magazine to contribute to such a wonderful guitar site and open up a forum where female musicians can share their stories, their dreams and hopefully, help each other out. Again, thank you to Tom Watson and his crew!” Said Tish Ciravolo when asked about her new column.
Modern Guitars Magazine ( www.modernguitars.com ) is an online publication presenting up-to-the-minute news and information from around the world about the guitar industry and a wide variety of guitar-related topics with an eye to all genres of music. Since its launch in November, 2004, the online publication has reached readers from literally every country on the globe with Internet access and has become one of the most frequently visited guitar information sites on the Internet according to Alexa web traffic data with several thousand unique readers per day.
Tom Watson, co-founder and news editor of Modern Guitars Magazine, had this to say about Tish Ciravolo’s new column: “We are excited to have the innovative Tish Ciravolo write a column for Modern Guitars to give our readership some perspective from the female guitarist point of view. She is a perfect addition to our magazine due to the fact she has been a real-life working musician, an author, an industry board member and a musical equipment executive. We believe both sexes will be delighted by her insight!”
Tish Ciravolo is President of Daisy Rock Girl Guitars, author of Alfred Publishing’s successful Girl’s Guitar Method’s l and ll , and Girl’s Bass Method series and is a 2005 board member of The Guitar and Accessories Marketing Association (GAMA). She also is the bass player in “sASSafrASS” that she describes as “the coolest new punk band in the world!”
Tish Ciravolo’s debut online column for Modern Guitars Magazine will touch on her lifelong passion to level the playing field for dedicated female guitarists and bass players of all ages and the inspiration she receives from girls all over the world!
Tish Ciravolo’s debut column, “Women Rock!” can be found on the Modern Guitars Magazine website at: www.modernguitars.com/ciravolo/
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Daisy Rock Guitar Founder Tish Ciravolo
Authors World’s First Girl’s Bass Method
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Colorful Book/CD package, distributed by Alfred Publishing Co.,
follows groundbreaking 2004 releases Girls Guitar Method, Vols. 1 & 2
Aspiring girl rockers of the world, get ready to rejoice again! Tish Ciravolo , founder and president of the ongoing Daisy Rock Girl Guitars phenomenon, helps you set aside your phobias of male dominated instruments with the publication of Girl’s Bass Method , the first complete bass method written especially for girls.
Released by world renowned music education giant Alfred Publishing and packaged with a CD for easy playalong, the colorful 9 x 12” 48 page volume—a follow-up to Ciravolo’s 2004 bestselling releases, Girl’s Guitar Method , Volumes 1 & 2– teaches from a female perspective, with a style and design addressing the interests of today’s young women.
Created with the idea of inspiring and empowering young girls to play, this unique “girlification” of the standard educational bass method covers a wide range of instructional topics, from simple concepts (how to pick up the bass, how to hold it, how to sit down with it) and basic theory to right and left hand positioning, tuning, reading music (notes, time signatures), counting time, and how to play with either a pick or one’s fingers. The author includes photo illustrations girls of all ages can relate to, including shots of fingers on frets with long fingernails!
“A lot of girls grow up like I did, attracted to the guitar or bass but not able to see it as a viable option as a performer,” says Ciravolo, who has played bass with numerous L.A. bands over the years, including her latest ensemble s ASSafrASS . “They buy a bass in the store, get home and say, okay, now what? Girl’s Bass Method answers that need by showing them that it’s easy to learn. The end goal of these books and Daisy Rock Guitars is helping even the playing field in rock and roll by getting more women out there playing. When my daughters, Nicole (age 6), and Sophia (4) grow up, I want them to live in a musical world where female guitarists and bassists are the norm.”
Chief among Ciravolo’s bass influences are Simon Gallup of The Cure, Tim Butler of The Psychedelic Furs, Kathy Valentine of the Go-Go’s and, going further back, Suzi Quatro as Leather Tuscadero on Happy Days. Valentine and Quatro are among the classic female rockers who give inspirational testimonials throughout Girl’s Bass Method, eloquently explaining their initial attraction to and ongoing relationship with the bass. Others include Melissa Auf der Maur (of Hole and Smashing Pumpkins) and Maya Ford (of The Donnas).
Ciravolo’s celebrity associations extend to her “day gig” as Founder and President of Daisy Rock Guitars, the world’s first and only girl guitar company. Heart’s Ann and Nancy Wilson have an endorsement deal with the company, Hilary Duff plays a Heartbreaker, and various other models are currently popular with artists as diverse as Share Ross (Bubble), Nina Hagen, Annie Minogue, Lisa Loeb, Lindsay Lohan, Wanda Jackson, L.A. all-girl-band Auburn Court, and Ella Hooper (Killing Heidi). While the colors and body styles are designed with girl power in mind, the list of well known guy musicians who play them is growing–The Cure’s Robert Smith, Adam Levy (Norah Jones), and Paul Leary (Butthole Surfers), Billy Gibbons (ZZ Top), etc.
“I really love the idea of young girls taking up the guitar and bass because of my designs, both in body and color,” says Ciravolo. “ Girl’s Bass Method is simply the latest way I can encourage them to gain more self esteem and say, if she can do it, why not me?”
The Girl’s Bass Method book and CD package retails for $14.95.
About Daisy Rock
Daisy Rock ( www.daisyrock.com ) is the world’s first and only company successfully supplying and marketing pro-quality guitars for females. The company is led by both President/Founder Tish Ciravolo and co-owner/publisher Ron Manus of Alfred Publishing. Daisy Rock’s ongoing mission is to provide females of all ages with whatever it takes to learn to play guitar and enjoy music. Daisy Rock has established and continues to strengthen its reputation as ” THE female guitar company.”
About Alfred Publishing
Alfred Publishing Co., Inc., ( www.alfred.com ) the world leader in music education products since 1922, is dedicated to helping people experience the joy of making music. With hundreds of expert authors and composers backed by a talented staff in six offices worldwide, Alfred publishes educational, reference and performance pieces for teachers, students and performers spanning every musical instrument and style.
One and Only Girl Guitar Company Brings “Girl Power” to Holiday Gift Giving!
DAISY ROCK GIRL GUITARS ARE UNIQUE GIFTS FOR THAT “HARD TO BUY FOR” TEENAGE GIRL
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With the company’s phenomenal growth, Hilary Duff and Heart’s Ann & Nancy Wilson picking Daisies, and the new Rock Candy guitar series turning up the volume, things are sweet for Daisy Rock founder, president and L.A. rock goddess Tish Ciravolo
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Guitar test models available for TV news or magazine holiday gift guides
Daisy Rock Girl Guitars ( www.daisyrock.com ) is the first and only guitar company building guitars exclusively for girls! The colorful and girl-friendly designs are the perfect holiday gift for that “hard to buy for” teenage girl! Especially if her I-Pod is continually glued to her Avril Lavigne – like bone straight hair! And don’t forget your eccentric auntie that never had the chance to fulfill that rock ‘n’ roll fantasy from the sixties!
Holiday shoppers beware, these guitars are not toys!
Los Angeles rock goddess Tish Ciravolo ‘s is the founder and president of Van Nuys, California-based Da i sy Rock Girl Guitars ( www.daisyrock.com ). The first and only girl guitar company is a veritable hothouse of colorful guitar designs that began back in 1999 when Ciravolo put crayon to paper during playtime with her oldest daughter, Nicole, and drew a daisy-shaped guitar.
In 2000, with the encouragement and help of Schecter Guitars president and husband Michael Ciravolo, the bass player in L.A. band Sassafrass and vibrant personality cultivated her signature Daisy Series, including the Daisy Artist and the Daisy Bass. Smaller and lighter than standard electric guitars, the Daisy Short Scale, with its signature petal-shaped body in Daisy White, Pepper Mint Pink, Awesome Blue and Dreamy Daisy Yellow, was the cornerstone of Daisy Rock Guitars. This girl-friendly, meticulously crafted instrument packs a considerable wallop and remains a godsend to thousands of aspiring female musicians who don’t have hands the size of catcher’s mitts.
Since its inception, Daisy Rock has had phenomenal growth, doubled its size for 4 years running, offering an ample bouquet of six-string and bass guitars, including its Butterfly Series, Pixie Acoustic Series, Heartbreaker Series, Daisy Series, Stardust Series, and its new-for-’04 Rock Candy Series. Ciravolo projects another 50% boost in revenue this year, especially since the Rock Candy Series was the talk of the NAMM International Music Products Association trade show in January. Now distributed by Alfred Publishing after spinning off from Schecter in 2003, Daisy Rock guitars are available at 300 U.S. music retailers, and with the addition of Daisy Rock UK , Daisy Rock Europe, and Daisy Rock Australia, Ciravolo’s imaginative designs grace the walls of another 200 dealers across The Pond.
“Finally, women have the tools to rock as hard as the boys, ” proclaims the lively entrepreneur who’s as colorful, multi-faceted and versatile as her guitars. “This is the next wave.”
Ensuring that this next wave gains momentum, Ciravolo’s Girl’s Guitar Method instruction book is the perfect stocking stuffer to compliment a shiny new Daisy Rock guitar.
With Heart ‘s Ann and Nancy Wilson endorsed by Daisy Rock, Hilary Duff playing a Heartbreaker, and artists as diverse as Share Ross ( Bubble ), Nina Hagen, Annie Minogue, Lisa Loeb, Wanda Jackson, L.A. all-girl-band Auburn Court , and Ella Hooper ( Killing Heidi ) picking Daisies, these guitars are made for women, but guys like The Cure ‘s Robert Smith, Billy Gibbons ( ZZ Top ), Adam Levy ( Norah Jones ), and Paul Leary ( Butthole Surfers ) play ‘em, too.
Because it’s not enough for Daisy Rock to be the first and only girl guitar company, Ciravolo is committed to female causes beyond inspiring the next Grammy-winning superstar. With extensive involvement from Ann and Nancy Wilson, the company promotes breast cancer awareness through a national ad campaign. In addition, The Donnas are Daisy Rock ‘spokesgirls’ for The Girls Rock Scholarship Program , for which Daisy Rock sponsors underprivileged children, hooks them up with guitars and sends them off for an experience of a lifetime at DayJams Rock & Roll Camp. Additional Daisy Rock sponsorships include the sixth annual ” VH1 Divas ” special in ’03, and this year’s national LadySixString Lyric Writing Contest. Among its numerous guitar donation recipients are The Make A Wish Foundation and VH-1 Save The Music.
So if you want a standing ovation for your gift selection this holiday season… plant a few Dais y’ s around the tree!
]]>“STRIKES A CHORD” IN 2004
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“FIRST AND ONLY GIRL GUITAR COMPANY” DOUBLES
SALES FIGURES FOR THIRD YEAR IN A ROW
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Daisy Rock named “One of the Fastest Growing Companies” by LA Business Journal
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Daisy Rock co-owner, Alfred Publishing, acquires Warner Brothers Publications
LOS ANGELES_ CA_ (January 7th, 2005) Van Nuys California based Daisy Rock Girl Guitars ( www.daisyrock.com ) literally “ ROCKED THE HOUSE ” in 2004 with many highlights as they continued to double their sales revenue for the third year in a row!
Daisy Rock is the world’s first and only company successfully supplying and marketing pro-quality guitars for females. The company is led by both President/Founder Tish Ciravolo and co-owner/publisher Ron Manus of Alfred Publishing. Daisy Rock’s ongoing mission is to provide females of all ages with whatever it takes to learn to play guitar and enjoy music. Daisy Rock has established and continues to strengthen its reputation as ” THE female guitar company.”
2004 Highlights:
Many acclaimed artists such as Christy Carlson Romano, Jane Wiedlin (The Go-Gos), Lila McCann (multi-platinum Country artist), Marla Sokoloff (TV star/solo artist), Chris Stein (Blondie), all picked Daisy Rock Girl Guitars for stage and studio in 2004 and joined Ann & Nancy Wilson (Heart), Hilary Duff, and Lisa Loeb on the artist roster while the “wildly popular” Lindsay Lohan cuddled up to an “Atomic Pink”, Rock Candy series guitar on the back of her new multi-platinum CD, Speak . Legendary guitarist Billy Gibbons even used a Daisy Rock Butterfly series guitar in a new ZZ Top video!
Alfred Publishing Co., Inc., ( www.alfred.com ) the world leader in music education products since 1922, is dedicated to helping people experience the joy of making music. With hundreds of expert authors and composers backed by a talented staff in six offices worldwide, Alfred publishes educational, reference and performance pieces for teachers, students and performers spanning every musical instrument and style.
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