Guests enjoyed live music from DJ KiddLuke and DJ Arthur Galestian, savory appetizers catered by Kitchen 12000, a chocolate photo booth by Images Printed on Chocolate, wine by Cupcake Vineyards and tasty sample cupcakes from Goodie Girls. Cupcake lovers eagerly placed orders for Annette’s special Thanksgiving-themed cupcakes, and the first 75 attendees received a complimentary gift bag including specialty products from Pink Pewter, NuBar, Scentsy, H2O+, Soap Café, Pom Flair and Pop artist a.n.t., plus a delectable Cake-Up from Goodie Girls.
Talent that attended included LA Lakers scout and model Bonnie-Jill Laflin, Natalie Lopez (Desperate Housewives, Hannah Montana), Justin Tinucci (Modern Family, Big Love), Marlowe Peyton (How I Met Your Mother), Sade Young (Modern Family), Victoria Strauss (iCarly), Sophia Strauss (Hop, Little Fockers), Gabriella Justine Holland (Target, Without Men), Chelsey Valentine (Krog, Ghost Whisperer, NCIS), fashion designer Tatiana McLane (Queenie4Ever line) and many more.
Additionally, representatives from the offices of the City of Glendale, Assemblyman Mike Gatto, and Senator Carol Liu attended to present congratulations and certificates of recognition.
Starbuck claimed victory in the Season Three Premiere episode of the Food Network‘s hit baking competition Cupcake Wars and recently was featured on CBS’ daytime TV show “The Talk” for a demonstration with TV host Julie Chen and Co-host Debi Mazar of her seasonal Pumpkin Pancake Cupcakes.
Goodie Girls is located at 415 East Broadway, Suite 100 in Glendale, Calif. and open Tuesday – Saturday from 10 a.m. – 6 p.m. and Sunday-Monday by appointment only.
For the latest on Goodie Girls, visit www.thegoodiegirls.com.
]]>GOODIE GIRLS OWNER AND CUPCAKE WARS WINNER
ANNETTE STARBUCK CELEBRATES THE HIGHLY-ANTICPATED
GRAND OPENING OF HER FIRST STOREFRONT
IN LOS ANGELES NOVEMBER 20
Cupcake fans are in for a special treat when Goodie Girls opens its first storefront in Glendale, Calif. On Sunday, November 20, Cupcake Wars winner Annette Starbuck will serve up her gourmet cupcakes including her signature variety, Pumkpin Pancakes, along with her popular Cake Ups push pops during the ‘petite treat affair,’ taking place from 5-8 p.m.
The first 75 attendees will received a complimentary gift bag including specialty products from Pink Pewter, NuBar, Scentsy, H2O+, Soap Café, and Pop artist a.n.t., plus a delectable Cake-Up from Goodie Girls.
The grand opening event will also feature live music from DJ Arthur Galestian, savory appetizers catered by Kitchen 12000, a chocolate photo booth by Images Printed on Chocolate, wine by Cupcake Vineyards, decorations by Pom Flair and sample cupcakes from Goodie Girls. A full menu of Annette’s treats will be available for purchase to take home, along with Flirty Girls Aprons, and T-Shirts. Also exclusive specials will be offered for pre-orders on Thanksgiving cupcakes.
Since Annette’s win on the Season 3 Premiere of the Food Network’s hit reality show, Cupcake Wars earlier this year, the baker extraordinaire has been busy on the promotional trail at various events and media spotlights in L.A. including FOX-TV 11’s ‘Wednesday’s Child‘ segment with Christine Devine, the prestigious TASTE LA kickoff event in Beverly Hills, the ASPCA at the Rock ‘n Roll LA Benefit Concert, as well as A Taste of Greater Pasadena, part of a “Magic, Music & Murder Mystery” event to support the 32nd Annual Fundraiser for the “Women At Work” organization.
In addition, Annette has recently been profiled in the Glendale News Press, NY Magazine’s Grub Street blog, InterviewHer.com, Eat Drink and Be Merry, The Savvy Mom’s Guide and Cupcake Diary.
EVENT RECAP:
Goodie Girls Grand Opening Celebration
415 East Broadway #100
Glendale, CA 91205
5- 8 p.m.
Additional info: Free street parking is available (please check signs). Gift bags will be distributed to the first 75 guests.
**ATTN MEDIA: Interviews and photos will take place on the “Pink Carpet” from 3-5 p.m. in the rear lot of the store. Please email chrissy@luckmedia.com or call (818) 232-4175 for credentials.
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GOODIE GIRLS CUPCAKES OWNER ANNETTE STARBUCK
LAUNCHES A RELIEF EFFORT TO REPAIR DAMAGED HORSE
STEEPLES AT THE KENTUCKY DERBY’S FAMOUS CHURCHILL DOWNS
IN LOUISVILLE—WHERE SHE RECENTLY WON THE SEASON 3
PREMIERE OF THE FOOD NETWORK’S ‘CUPCAKE WARS’
***
Starbuck Will Be Donating 50 Percent Of The Proceeds From Sales
Of Her Signature Blueberry Pancakes Cupcakes at the Friday
Food Fair & Artisanal Marketplace in Pasadena, Calif.
Annette Starbuck is spearheading efforts to repair the nine horse steeples damaged by a tornado that struck Louisville’s historic Churchill Downs – where the Los Angeles based Goodie Girls cupcake company owner recently won the Season 3 premiere episode of The Food Network’s pastry inspired reality show “Cupcake Wars.”
After surviving two elimination rounds, Starbuck advanced to the final phase of the challenge held at Kentucky Derby 137.
Starting today, Starbuck will be donating 50 percent of the proceeds from sales of her signature Blueberry Pancakes cupcakes at the weekly Friday Food Fair & Artisanal Marketplace at Chefs Center in Pasadena (45 N. San Gabriel Blvd.) through the month of July. This was one of her winning flavors at the Cupcake Wars competition.
For those outside the L.A. area, she is also offering her cake-ups version of the same flavor as they travel well and stay fresher longer. For donation information, please visit http://www.thegoodiegirls.com/churchill-downs-tornado-relief.html.
The Derby will also be fundraising tonight at its scheduled Downs After Dark night racing program. Track officials made the decision to resume live racing after surveying damage to a number of barns and other structures in the Churchill Downs stable area Thursday morning. The track will remain open for live racing for the remainder of its scheduled live racing dates for the 2011 Spring Meet, which is set to conclude on Monday, July 4.
“I am overly grateful for how amazing the people were from Louisville and at Churchill Downs when I had the honor of being selected to win Cupcake Wars and ending my event at the Derby this year,” Starbuck says. “When I heard about the tornado, it broke my heart, as Churchill Downs holds a special place in me. I had no option but to try and do anything I could to help. Even if it is one cupcake at a time, I know every little bit helps in the time of need. It’s my way to say ‘thank you’ to Louisville and everyone at Churchill Downs for allowing me one of the best experiences of my life.”
Slated to open this summer, Starbuck’s first Goodie Girls storefront will be located in Glendale, California, just two blocks away from the bustling Americana at Brand shopping and entertainment center.
Goodie Girls cupcake company owner Annette Starbuck appeared with the country’s best cupcake bakers on last night’s Season 3 premiere episode of the Food Network’s pastry-inspired reality show “Cupcake Wars.” After surviving two elimination rounds, Starbuck advanced to the final phase of the challenge held at the 137th Kentucky Derby at Churchill Downs in Louisville.
Outfitted in a handmade tutu and bright pink hair bow – Starbuck and her Goodie Girl assistant Jackie Brubaker (who is also the face of emerging country/pop band Jackie Brubaker and the Ex Boyfriends) pulled off the difficult challenge to bake 1,000 delicious cupcakes in just two hours for the Derby’s star-studded Red Carpet event.
Judged by Candace Nelson (Sprinkles Cupcakes) and Florian Bellanger (chef and co-owner of MadMac), the winning cupcake display included Derby-inspired flavors including Mint Julep, Peaches ‘N Cream, Bubbly (dark chocolate cake, strawberry filling topped with Champagne frosting) and Starbuck’s signature flavor, Blueberry Pancakes, all finished with a dusting of edible glitter. The Red Carpet celebration transformed into a ‘Petite Treat Affair’ as celebrities like Bobby Flay, Guy Fieri, Nick Lachey, Vanessa Manillo and TLC’s ‘Chili’ enjoyed the tasty desserts. For additional episode airdates and times, check local listings.
Starbuck’s television appearance comes just weeks before the opening of her first Goodie Girls storefront in Glendale, Calif. Slated to open this summer, the cupcakery is located just two blocks away from the bustling Americana at Brand shopping and entertainment center.
Goodie Girls is hot on the promotional circuit, providing their mini treats for multiple events throughout L.A. On June 5, Starbuck brought her savory cupcakes to The Grove to promote the summer pre-teen film “Judy Moody and the Not-Bummer Summer.” Starbuck was also selected as a judge for two competitions including Cupcake Camp in Glendora (June 12) to raise awareness for victims of domestic violence and on June 26 at the Dessert Oasis in Irvine, sponsored by Sweet Style Productions.
Kicking off June 17, the Friday Food Fair & Artisanal Marketplace at Chefs Center in Pasadena (45 N. San Gabriel Blvd.) will serve up Goodie Girls treats on Fridays from 6-9 p.m. through October.
On June 18, Goodie Girls will also offer their delectable delights at the Malibu Wine Festival and on July 8 at the East LA Meets Napa food and wine tasting event at Union Station.
Explore Goodie Girls’ decadent cupcake flavors and latest happenings at www.thegoodiegirls.com
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THE L.A.-BASED BAKER AND ENTREPRENEUR BRINGS
BACK DELIGHTFUL CHILDHOOD MEMORIES WITH A
NEWLY LAUNCHED BRAND OF DIVINE TASTING DESIGNER
CUPCAKES SHE CALLS ‘A PETITE TREAT AFFAIR’
* * *
Starbuck, Who Has Already Won Prestigious Cupcake
Competitions And Participated In Local Charity Events,
Plans To Open The First Storefront Location For
Goodie Girls Cupcakes In Glendale, Calif. In Summer 2011
Gearing up for the Summer 2011 opening the first storefront location of Goodie Girls (www.thegoodiegirls.com) in Glendale, Calif., her creative and wildly delicious, highly acclaimed new line of designer cupcakes, Annette Starbuck laughs when she thinks back to the first time she tried to cook anything while growing up in Coeur d’Alene, Idaho.
Mac and cheese should have been easy for the typical 11-year-old, but she didn’t let it boil long enough and wound up with a pot full of hard noodles. Another time, she remembers almost setting the house on fire.Many years of trial and error, and a certification from Wilton (the industry leader in cake decorating, quality bakeware and food crafting) later, Starbuck is now a baker extraordinaire and ambitious entrepreneur—and she’s ready for her sweet confections to excite the taste buds of her first official walkup customers.
Goodie Girls, which Starbuck likes to call “A Petite Treat Affair,” is located two blocks from the iconic Americana at Brand shopping and entertainment center. The cupcakes are currently available close to this spot at the Mediterranean Grill and the RayHun sandwich shop.
It wasn’t part of an overall master plan to conquer the world one cupcake at a time, but as Starbuck continued to develop new flavors, a theme began to emerge. Because they are based on so many favorite comfort foods from her own early life, many of her cupcakes bring back cherished childhood memories to those who indulge. Beyond the basics (vanilla cream, chocolate bliss, classic red velvet), Goodie Girls has, among others, cupcakes named Strawberry Lemonade (strawberry cake, lemonade frosting), Salted Caramel, Chambord, Birthday Time, Coconut, Orange Dreamsicle, Bubbly, Hostess, Cinnamon Sugar and two inspired by her lifelong love of PB&J and Blueberry Pancakes. For more sophisticated tastes, there are Green Tea cupcakes and strawberry cupcakes with Champagne frosting.
Starbuck has also developed Cake-Ups, her unique twist on the current pushup cupcake trend that is becoming popular at local events; she hopes that Goodie Girls will set the pace on making these a national sensation. The concept is filling a plastic pushup container with cake, topped by filling, topped by more cake, topped by frosting, capped with a lid, which also makes them travel-friendly for orders outside of L.A.
“I started doing those when I began getting requests to ship cupcakes and realized that they couldn’t stay fresh in the typical mailing environment,” she says. “Some use mason jars but the cost is prohibitive. Using plastic push up containers struck me as a fun and novel idea. That’s how a lot of my best items get started, just with a whimsical notion. Back when I was baking cakes, I began altering the box recipes. They would say add eggs and oil and I would think, ‘What about sour cream?’
“I would experiment and expand and found myself developing my own recipes,” Starbuck adds. “Goodie Girls’ trademark is ingredient based, not decoration based. I use a lot of edible glitter, but the presentation is more about being comforting and pretty than super-trendy. I just like to incorporate everything I have ever learned from experience cooking fresh meals and cakes, before I switched to the more instantly gratifying world of cupcakes!”
Unlike many new business owners, Starbuck (her real last name!) isn’t simply opening her doors and hoping people stop by and check out her goodies. She’s been paving the way for this official debut for months, sharing her line of 15 (to date) unique cake/frosting combinations at numerous charitable events and major competitions.
In November 2010, she participated in two of Southern California’s most prestigious Cupcake Camp events. She made 500 cupcakes for Cupcake Camp Inland Empire at the Mission Inn in Riverside, which raised money for the Susan G. Komen Breast Cancer Foundation. A lifelong animal lover, Starbuck was happy to repeat the feat for Cupcake Camp Los Angeles, whose proceeds went to several nonprofits, including Angel Acres Horse Haven Rescue and American Tortoise Rescue. Her impressive second place showing there (out of over 50 entrants, including some of the city’s top bakeries) earned Starbuck an invitation to participate in February’s Drink Eat Play Cupcake Challenge at the Renaissance Hotel in Hollywood.
Starbuck is no stranger to the world of baked goods competitions; back in her larger cake making days, she won First Place at the L.A. County Fair (2006) and Second Place at the Perris Fair (Riverside County) in 2007.
Starbuck increased her visibility among the Hollywood elite by making 500 cupcakes for the Presidential Inner Circle Pre-Grammy party at the Paley Center and Pre-Oscar party at the Sofitel Hotel, both in Beverly Hills. She also participated in Prodigy Entertainment presents Rock N’ Roll Night in San Francisco. This event ties in perfectly with her role as manager of A Living Daylight, her husband Anthony Carroll’s alternative pop/rock band, for the past eight years. Carroll is, in turn, a partner in Goodie Girls. Also lending tireless, hands on support to making Starbuck’s dream a reality are her best friend Jamielee Salgatar (owner of Jamielee Style), her father Doug Starbuck and her stepmother Stephanie Starbuck. They have helped her with everything from baking to setting up at the events. She also participated in a collective nationwide bake sale to raise money for relief efforts tied to the Japanese earthquake and tsunami disasters; all told, the event raised $120,000.
Starbuck is currently considering the perfect single charity to organize her cupcake fundraising efforts around. The likely possibility is an organization that does animal rescue or some activity to support the health and rights of dogs. She has two Chihuahuas, Joey Powers and Lily Powers. After a major scare in which Joey went missing for six days, Starbuck began showing great compassion for stray dogs, taking three or four into her home at a time as she tried to track down their owners.
Meanwhile, she is bringing Goodie Girls to numerous charity driven events this spring. Goodie Girls will have a booth at the Movable Feast on May 15 benefiting St. Johns at Union Station and will be a gifting suite sponsor and have a booth at the Dream Magazine Summer Kick-off Party on May 22, which is raising money for Caley Camarillo, a young girl with cystic fibrosis.
The confectionary fun continues in mid-June with the Zooey Magazine Gifting Suite Party benefiting To Write Love on Her Arms, hosted by actress Sophia Bush (June 11), and Cupcake Camp San Gabriel Valley (June 12), where Starbuck will be a judge this time. Later this year, she will be giving out Goodie Girl cupcakes at Indulge LA with celebrity chef Marcel and Madam Chocolat (September 24).
“I think one of the most thrilling aspects of Goodie Girls is that this is the first time I am working completely for myself, rather than working in the service of other people,” she says. “I have enjoyed helping them, but there is something very exciting, and even a little scary about taking a leap of faith like this on a product line that I have singlehandedly created. My ultimate success will come comes down to people loving these cupcakes that I have put so much of my heart and creativity into. The competition for customers is fierce, but at the end of the day, I believe that having a great product makes all the difference.”
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