***

The Multi-Faceted Facility’s Classic Car and Motorcycle Dealership Is Run By the ‘Mayor of Hot Rod City,’ Steve Levesque

Car nuts, bikers, automotive adventurers and anyone in Las Vegas fascinated by unique attractions off the beaten path—5115 Dean Martin Drive, just South of Tropicana off the 15 Freeway, to be exact—are invited to the Hot Rod City Hangout, a fun for all ages open house celebrating the long-awaited grand opening of the city’s dynamic new car and motorcycle Mecca, Hot Rod City (www.hotrodcitylasvegas.com).

The event, set for Saturday, May 12, from 10 a.m. to 5 p.m., will include a drive in cool car and bike Show; beer, BBQ, a live broadcast on KOOL 102.3 FM; Biker Babes and Hot Rod Chicks ready to pose with your ride (bring your cameras!).

The crown jewel of Hot Rod City is The Dezer Collection (www.dezercollection.com), which since opening in early 2011, has become a dynamic must see part of the ever happening retro and custom car culture in Las Vegas. It became so popular that it quickly expanded from its initial 5,000 to a 25,000 square-foot space.

A classic car and scooter collector since the ’70s, Michael Dezer has accumulated hundreds of vehicles and thousands of pieces of memorabilia. He is currently nearing completion of a 200,000 square foot museum in Sunny Isles, Florida (conveniently located between Miami and Ft. Lauderdale) to showcase the original Dezer Collection, which displays over 600 of his vehicles.

The Dezer Collection of Las Vegas features some of the most popular vehicles in Dezer’s extensive collection. Many of these are film and TV icons, including  the “Beverly Hillbillies” jalopy, the Mercedes from “The Hangover,” the “Back To The Future” DeLorean, KITT (the talking Trans Am from “Knight Rider,” the Harley that Arnold Schwarzenegger rode in ”The Terminator” films, the Dragula (Grandpa Munster‘s hot rod coffin on wheels), the “General Lee” Dodge Charger from “Dukes of Hazard,” the “Robocop” police car and tuner cars from the “Fast and the Furious” films.

Hot Rod City also houses a variety of automotive businesses, including Las Vegas Choppers & Tatoo Parlor (www.lasvegaschoppers.com), known as the best place to buy or rent a chopper and get a tattoo! The company boasts the best custom choppers in the industry and offers the only custom chopper rentals service in the city. Adventurous customers can take a Las Vegas Choppers tour on the open road with an experienced tour guide, who will show them the side of Vegas only seen in the movies. Las Vegas Choppers also builds American Custom Choppers.

Hot Rod City also has exotic and custom car/motorcycle sales & rentals, customizers, body shops, mechanics, paint shops, fabricators, car restorers, upholstery shops, etc. A limited number of spaces for automotive related businesses are currently available for lease. For further information, please contact: Jack Gedon at (702) 739- 7434.

Tenants include Las Vegas Exotic Car Rentals Montiel’s Classic Car Restoration, Carl’s Cool Cars, Xtreme Metal Works, MK Auto Repair, SignSlingerz, DRC Scooters and Two Magic Cabinets & Upholstery.

PUBLICIST IS NOW LICENSED TO SELL VEHICLES
IN THE STATE OF NEVADA

* * *

Earlier this Year, the President of LUCK Media & Marketing
Launched LUCK Media & Motors in Conjunction with
Las Vegas Based Hot Rod City

Even as he has launched and developed the careers of hundreds of superstar and independent music artists over the years, Steve Levesque, President of LUCK Media and Marketing (www.luckmedia.com), was driven by another passion: collecting classic cars and motorcycles.

Earlier this year, the veteran music and entertainment publicist brought his years of marketing expertise to his role as partner in Hot Rod City, a classic and custom car dealership launched in Las Vegas with renowned Miami based real estate developer car and motorcycle collector, Michael Dezer. He also launched LUCK Media & Motors as an offshoot of his parent company, dedicated to PR and marketing for the automotive and motorcycle industry.

Levesque, the honorary “Mayor of Hot Rod City,” now makes his venture into this realm official, securing his license to sell used vehicles from the State of Nevada. Hot Rod City is a full service company that specializes in buying and selling classic cars.

“The market for classic cars is booming right now despite the bad economy,” he says, “because baby boomers are looking for new places to invest their money. Banks are paying little or no interest on savings accounts, the stock market is volatile, real estate has let them down and a lot of people have seen their nest eggs dwindle or disappear. Our customers are a lot like me- always interested in the classic cars they admired and wanted when they were young but couldn’t afford. These days, they know they can have fun with them, but just as importantly, they’re great investments that are always increasing in value. That’s a rare commodity in these challenging times.”

Levesque, whose PR company has offices in Las Vegas and Los Angeles, explains his evolution into the car dealership business and automotive PR as an outgrowth of his longtime passion for cool old cars that he cultivated while growing up in Southern California. When he became successful in the PR world as an adult and had money to invest, he achieved his dreams and he began building a small private collection of vintage cars and motorcycles that included a ’65 Corvette and ’84 Ferrari.

“It’s basically a hobby that began generating extra money and which has now spun happily out of control,” he says. “I was always interested in classic cars. The only difference between then and now is that in those days, I could only admire them and envy the guys who were driving them. Now I’m one of those guys and get to meet other enthusiasts due to my work with this new company.”

Cars that have been on the showroom or passed through Hot Rod City include everything from a ’57 Chevy Wagon and ’69 Camaro SS to a ’52 DeSoto, ‘51 Studebaker, ’75 Rolls Royce Silver Shadow and different model Ferraris and Corvettes.

The Hot Rod City classic car dealership is part of a multi-faceted automotive Mecca of the same name created by Dezer. A classic car and scooter collector since the ‘70s, Dezer, a renowned New York and Miami real estate developer, has accumulated hundreds of vehicles and thousands of pieces of memorabilia. Many of these are on permanent display at The Dezer Collection, a South Florida-based car museum and pavilion featuring more than 600 of his vehicles.

The museum and showroom portion of Hot Rod City, located in an industrial area near the Vegas Strip off Tropicana Avenue at 5115 Dean Martin Dr., will feature some of the most popular vehicles in Dezer’s extensive collection. Many of these are film and TV icons, including  the “Beverly Hillbillies” jalopy, the Mercedes from “The Hangover” (a recent comedy classic set in Vegas), the Harley that Arnold Schwarzenegger rode in “The Terminator” films, the Dragula (Grandpa Munster’s hot rod coffin on wheels), the “General Lee” Dodge Charger from “Dukes of Hazard” and the “Robocop” police car.

Hot Rod City also houses a variety of automotive related businesses: exotic and custom car / motorcycle sales & rentals, customizers, body shops, mechanics, paint shops, fabricators, car restorers, upholstery shops, etc.

In 2009, Dezer’s collection had outgrown his private 18,000 sq. ft. museum located in the Trump International Beach Resort in Miami Beach and he sought a new location. In 2010, he sought a new location to open the now public museum which was deemed the largest vehicular attraction in the United States. The Dezer Collection, along with nostalgic memorabilia, food court, shopping and housed in the 250,000 sq. ft. air conditioned facility.

Since launching LUCK Media & Marketing in 1999, Levesque and his dynamic team of media specialists have been an instrumental force in the breaking of hundreds of emerging independent artists, revitalizing the careers of established performers and helping independent labels gain a foothold in the marketplace. Evolving into a well rounded full service “one stop shop” entertainment company dedicated to marketing, promotion, publicity and management consulting, LUCK has propelled artists “from the streets to the stadiums” in a wide variety of genres: pop, R&B, country, jazz, new age, adult contemporary, classic rock, alt rock, hardcore, rap/hip-hop, metal, Americana, folk, blues, electronic and more.

Under Levesque’s guidance, LUCK Media & Marketing has developed dynamic and powerful creative strategies that have led it to become, for many of its clients, a virtual major label. Its areas of expertise include artist development, music marketing consulting, touring and live performance consulting, assisting with music placement in film, television and commercials and music business and accounting referrals. Over the years, LUCK’s diverse clientele has included country superstars Billy Ray Cyrus, Sara Evans and Kenny Chesney (Steve’s wife drove Miley to her audition for “Hannah Montana”!); R&B greats Chaka Khan, Rick James and James Brown; still going strong 80s pop icons Air Supply and Rick Springfield; Bush; Lalapaloooza; and pop/rock legends Mick Fleetwood, New York Dolls, Julio Iglesias, Frankie Valli and Ritchie Blackmore.

LUCK MEDIA & MARKETING, INC. PROMOTES

CHRISSY SUTPHIN TO VICE PRESIDENT

ANNOUNCES PRESIDENT STEVE LEVESQUE

Sutphin To Helm The Entertainment PR Firm’s West Hollywood Office

Steve Levesque, President of LUCK Media & Marketing, Inc. announced today the promotion of Chrissy Sutphin to Vice President of the Los Angeles-based Entertainment Publicity firm.   Sutphin previously held the position of Senior Account Executive.

States Levesque, “When several of our artists, media and industry contacts go out of their way to let me know what a great job Chrissy does, and what a great asset she is to LUCK Media, that is the sure sign of a ‘keeper.’  Not only does Chrissy do a fantastic job for our clients, she is a joy for me and the rest of the staff to work with on a day-to-day basis.”

Adds Sutphin, “At Luck Media, I have had the opportunity to utilize my experience and interests in a wide range of publicity and marketing projects including music, movies, fashion, food and non-profits.  With Steve’s guidance and deep media and industry contacts, I feel the stage is set to enter an exciting chapter of our firm.”

Luck Media & Marketing, Inc. is the well-respected Publicity and Marketing firm with offices in West Hollywood and Las Vegas, with strong affiliations in New York City and Nashville.  Steve Levesque is a long time music industry executive who founded LUCK Media in 1998.  More information is available at www.luckmedia.com, or by contacting info@luckmedia.com, chrissy@luckmedia.com or (818) 232-4175.

Steve Levesque, President of LUCK Media and Marketing, is interviewed and featured this month in the print and online editions of Music Connection Magazine’s 21^st Annual Director of Everything Indie.

The longtime independent publicist and music industry veteran was called on for an article by Bernard Baur entitled “What An Indie Publicist Can Do For You (That You Can’t Do For Yourself).” The piece mentions that in recent years, LUCK Media—which Levesque founded in 1999—expanded its services to include artist development, management consultation and even a virtual record label.

“In the past, clients would hire a PR company just for publicity,” he says. “Now they want us to handle everything.”

Levesque is also quoted in the article as saying that it’s important in many cases to begin a PR campaign even before the release of a new recording. “The earlier, the better,” he says. “Then I can give them some input and help them develop a presence…If you work at it constantly, results will come and momentum will build.”

In the section entitled “Will A Publicist Do All The Work?” Levesque adds, “I’ve discovered that we get more results if the act works at it too. It has to be a team effort. Artists need to be active in one way or another. After all, it’s an indie world and artists have to do their part.”

Levesque began his career in the business straight out of college in a blur of activity that has spanned more than 30 years. From working in record retail at Wherehouse Records to managing the surf punk band Agent Orange – securing them record deals, radio airplay, tours, and the very first skateboard endorsement deal– he went on to become the head of Media Relations at Enigma/Capitol Records and later became Vice President of Music for legendary PR pro Lee Solters.

Levesque has worked with an eclectic assortment of artists and projects, including: Michael Jackson, James Brown, Lollapalooza, Bush, Lit, Moody Blues, Chaka Khan, New York Dolls, Billy Ray Cyrus, Sara Evans, Kenny Chesney, Rick James, Air Supply, Rick Springfield, David Cassidy, Heart, Sandra Bernhard, Greg London, Musicians Institute, Sandy Hackett’s Rat Pack, Kottonmouth Kings and many more.

ARTISTS AND INDUSTRY PROS
AT SOUTH BY SOUTHWEST TO MIX, MINGLE AND
“SPEED SHOWCASE” AT AN EXCLUSIVE ROOFTOP
MIXER AT THE SPEAKEASY THURSDAY, MARCH 18

***

Sponsored By MusicSupervisor.com, The Event—
Billed As “Speed Dating For Industry Professionals”
Will Feature 15-Minute Performances By Ten
Up and Coming Indie Artists And Bands

To paraphrase a classic song by The Drifters, when this old music business starts getting you down, it’s time to head “Up On The Roof”—more specifically, the Sennheiser Rooftop Industry Mixer at the Speakeasy the evening of Thursday, March 18 during this year’s South By Southwest (SXSW) in Austin.

The Speakeasy is located at 412D Congress Avenue in downtown Austin. The event runs from 7:30 p.m. to 2:30 a.m.

The exclusive, invitation only showcase for independent artists allows musicians and industry professionals to hear more music and make more contacts in one place and on one night than most people will during all of SXSW. The mixing and mingling takes place in a cool rooftop bar setting where the bands and drinks come to you—a far better alternative than worrying about badges and running from club to club.

The event is sponsored by Music Supervisor.com a comprehensive single site solution for music licensing and creators of the MS Pro; Luck Media & Marketing; UE3 Promotions and NARIP.

Ten up and coming singer/songwriters, bands and solo performers from around the world will participate in a very unique Music Supervisor “Speed Showcase.” Each artist will play a 15 minute set followed by 15 minutes of quiet networking and conversation.

The exciting, stylistically diverse lineup includes acoustic ensembles Ghostbird and He Is We; The Bob Hill Band; Austin’s own Kris Kimura Quartet (alternative jazz and swing); Melbourne, Australia based singer/songwriter Scott Mellis (raw acoustic soul); L.A. based Pasheen (avant-garde jazz and soul); Las Vegas rock powerhouse Theory of Flight; Bay Area’s four-piece melodic rock band Picture Me Broken; Detroit’s award winning songstress Susan Calloway; pop-rock singer songwriter Christa Borden and NYC’s mega-theatrical funk metal band King Hell.

From Noon to 6 p.m. March 18, Music Supervisor.com is also hosting a Music Supervisor Boot Camp for those interested in learning the ropes of professional music supervision for film and television.

Music Supervisor.com is a dual service company providing music supervisors and licensing professionals with all the tools and information needed to aid them in becoming more efficient and effective. The company’s mission is to help artists and composers get their music heard at the right time, for the right project, and by the right people.

To RSVP for the Sennheiser Speakeasy Rooftop Party, please email speakeasy@luckmedia.com, no later than Tuesday, March 16 by Noon CST.

Event Recap

March 18

Sennheiser Rooftop Industry Mixer 

412D Congress Ave.

Austin, TX

7:30 p.m. to 2:30 a.m.

21+

No Cover

RSVP for the Sennheiser Speakeasy Rooftop Party, please email speakeasy@luckmedia.com, no later than Tuesday, March 16 by Noon CST.

LUCK MEDIA & MARKETING, INC. EXPANDS SERVICES

AND LAUNCHES NEW WEBSITE WWW.VIRTUALMAJORLABEL.COM

Longtime Music Publicity Firm Headed By Industry

Veteran Steve Levesque Adds Artist Development,

Management and Marketing Consultation

To Arsenal Complimenting Modern Music Business Trends

LUCK Media & Marketing, Inc., a highly recognized Public Relations firm founded by music industry veteran Steve Levesque in 1999, is announcing an expansion of the company’s services in keeping with the modern and ever-changing state of the entertainment business. Services added will include Artist Development, Management and Marketing Consultation. One of the highlights of the new services is what Levesque calls the “Virtual Major Label,” where teams of respected industry executives will be assembled on behalf of a particular artist or project. The new LUCK Media & Marketing website, www.luckmedia.com, will be launched this week to reflect the changes, along with www.virtualmajorlabel.com.

Explains Levesque, “We have noticed that many of the artists that are coming to us for media and industry exposure do not have back-office teams in place to assist them with crucial services such as Artist Development, Career Management and other aspects of Entertainment Business Marketing. Due to my extensive background and a strong bench at LUCK Media & Marketing, we can also provide valuable assistance to deserving artists in those areas to complete the package. We have developed the “Virtual Major Label” concept to a fine art and it’s time to implement those activities officially into LUCK Media’s arsenal.”

Levesque commenced his career in the music business straight out of college in a blur of activity that has spanned more than 30 years. He has never held what he refers to a “straight job.” From working in record retail at Wherehouse Records, to managing the Surf Punk band Agent Orange – securing them record deals, radio airplay, tours, and the very first Skateboard endorsement deal- he went on to being the head of Media Relations at Enigma/Capitol Records and then worked his way up to Vice President of Music Department for the legendary PR pro, Lee Solters. Levesque has worked with an eclectic assortment of artists and projects including: Michael Jackson, James Brown, Lollapalooza, Bush, Lit, Moody Blues, Chaka Khan, New York Dolls, Billy Ray Cyrus, Sara Evans, Kenny Chesney, Rick James, Air Supply, Rick Springfield, David Cassidy, Sandra Bernhard, Penthouse Magazine, The Cramps, Dick Dale, Residents, Musicians Institute, Sandy Hackett’s Rat Pack, Heart and many more.

The experienced and motivated staff of LUCK Media & Marketing also includes Jen Onsum, Director of Online PR & Marketing; Account Executives Tasya Swisko and Chrissy Sutphin and Publicist Krysten Kabzenell.

STRETCH YOUR BUDGET IN AUSTIN:

OFFICAL SXSW MUSIC STIMULUS PARTY 2010

ONCE AGAIN GIVES FESTIVAL ATTENDEES WHAT THEY REALLY WANT;

COMPLIMENTARY FOOD, BOOZE, AND OVER FIVE HOURS

OF AMAZING LIVE MUSIC

***

The Parish, With The Best PA System In Austin

Gets Taken Over On Friday, March 19

Once Again For The Infamous SXSW Music Stimulus Daytime Party

Kick off the SXSW music week right with the official SXSW Music Stimulus Party 2010 on Friday, March 19 from Noon – 5 p.m., at The Parish night club, located at 214-C East 6^th Street in downtown Austin. Hosted by Graphic Sound Records, Luck Media & Marketing, Inc.,McFarlane Thompson Entertainment, Inc., Bluebeet Records, Ebenezer’s Bar & Grill, and Latch Lake Music. the daytime event originators are once again packing in over five hours of premium open bar, a delicious Mexican food buffet, plus an incredible line-up of top notch live music.

This year’s party goers and industry professionals can enjoy the musical talents of rock powerhouse Theory Of Flight, award-winning keyboardist and singer/songwriter Dave Schulz, Los Angeles band the Neighborhood Bully’s, pop-rocker Bob Pressner, the acoustic soul of Jennie Laws, New York City‘s funk fueled mega-theatrical metal band King Hell, and Hoosier State’s own 650 North.

Event Recap

The Parish
214-C East 6^th Street
Austin, TX
Noon- 5 p.m.
21+
No Cover

RSVP required, email stimulus@luckmedia.com no later than NOON CST March 17. Please RSVP with your appropriate company name and title.

# # #

For more information on SXSW MUSIC STIMULUS PARTY 2010, contact:
Steve Levesque or Tasya Swisko at Luck Media & Marketing, Inc. at (818) 760-8077
info@luckmedia.com, www.luckmedia.com, or www.sxsw.com