RADIO LISTENERS ARE NOW MUSIC DIRECTORS ON 96.5 KISS FM
IN CLEVELAND THANKS TO LISTENER DRIVEN RADIO’S (LDR)
REVOLUTIONARY TECHNOLOGY, ‘LDR.TAKEOVER’

96.5 KISS FM Cleveland announces the launch of “The Takeover,” a new feature where listeners program the music on the radio station weekdays during the 3 p.m. and 7 p.m. hours through their votes on kisscleveland.com.

Offering unprecedented control and instant gratification for listeners, LDR.Takeover breaks new ground for the radio industry. The creator of this revolutionary technology is Listener Driven Radio (LDR), a Cleveland-based software company that develops innovative programs for radio stations that want to put listeners in control.

“It’s exciting to watch the songs jump around in real-time on the website as people vote them up and down, ultimately picking what will hit the air next” said Bo Matthews, Program Director for 96.5 KISS FM. “In this techno-age, people want everything custom and catered to their likes and tastes- and they want it now. It’s imperative that we harness the technology and evolve, to allow listeners play a role in molding what we are as a radio station.”

“96.5 KISS FM is one of the best Top 40 stations in the country and highest rated radio stations in the market,” said Daniel Anstandig, President of Listener Driven Radio. “We are excited to work with Bo Matthews and his team at Kiss. It’s a revolutionary move in Cleveland radio to offer this amount of real-time control and influence to the audience.”

Listeners can grab control of the feature and begin voting 15 minutes prior to the 3 p.m. and 7 p.m. hours at kisscleveland.com. For more information and to view how “The Takeover” operates, visit www.kisscleveland.com or www.listenerdrivenradio.com.