ANTI-BULLYING VIDEO FOR 37 RECORDS ARTIST CATHY-ANNE MCCLINTOCK’S ‘NO MATTER WHAT’ TO DEBUT AT ‘KINDNESS’ FUNDRAISER FOR BKINDLB—A PROJECT OF LEADERSHIP LONG BEACH— MARCH 31, 2012 FROM 5-8 PM

 Innovative Long Beach, Calif. based independent label 37 Records is set to showcase a few of its most popular artists—singer-songwriter Cathy-Anne McClintock and alternative rockers The Gromble—at “Kindness,” a community-based fundraiser for BKindLB, a project of Leadership Long Beach.

A new anti-bullying themed video of Cathy-Anne ’s song “No Matter What”—originally recorded with Alan Doyle of Great Big Sea on her 2009 self-titled debut album—will debut at the event, which is designed to illuminate new ways people can “BKind” to each other, to ourselves and to the city of Long Beach.

“Kindness” takes place Saturday, March 31 from 5 to 8 p.m. at 604 Pine Avenue, Long Beach, California 90802. Tickets are $5 each.

Fashioned first as a folk song, the re-recording of “No Matter What” is a youth friendly pop-rocker featuring tracks by The Gromble and vocals by Chad Petree from rock alt band, Shiny Toy Guns. The emotional video (http://bit.ly/GXLhJY), about a young girl facing bullying after moving away from her best friend to a new city, was executive produced by Michelle Molina, CEO of PeaceBuilders and directed by Alec Watson for Larj Creative in Seattle. The clip stars Cathy-Anne McClintock and her daughter Tessa McClintock, Molina’s daughter Antonia Molina and Dreu Lambarena.

Tessa is a member of the young female band Hailey’z Comet, who along with singer Jenny Stockdale are slated to open the event’s live musical show for The Gromble. The shows are followed by the screening of the “No Matter What” video.

PeaceBuilders is in over 1,000 schools in North America. The other key organization involved in the “Kindness” Event is Grow, a creative movement aiming to pool the creative resources of the Long Beach community to help identify and meet the needs of the city – one need at a time.

Distinguished attendees include Long Beach Mayor Bob Foster, pop singer/ actress Alana Lee, Ken Stacey (former American Idol vocal producer), and more TBA.

Other major sponsors of “Kindness” include Millworks. Long Beach community organizations expected to attend include Visiting Angels, Autism in Long Beach and Long Beach Cinematheque.