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AIR SUPPLY GROOVES INTO THE DANCE WORLD
FOR THE FIRST TIME WITH THEIR EXPLOSIVE NEW SINGLE
‘DESERT SEA SKY’ – WITH A BATCH CLUB READY REMIXES
BY UK DUO THE WIDEBOYS (MAROON 5,
ROBIN THICKE, KATY PERRY, BEYONCE)
The Hitmaking Duo, Whose Tracks Are Being Worked
By Veteran Dance Genre Promoter Brad LeBeau of ProMotion,
Are Set To Be Inducted Into the ARIA (Australian Recording
Industry Association) Hall of Fame at the 27th Annual
ARIA Awards, December 1 in Sydney
Hey Air Supply fans – fasten your seat belts and get onto the floor!
Still a global sensation performing for audiences across the U.S. and throughout the world every year, the famed hitmaking duo (www.airsupplymusic.com) is hotter and more creative than ever as they groove into the dance/club world for the first time with their infectious new single “Desert Sea Sky.”
Penned by the duo’s Graham Russell, the track has received the royal studio treatment by famed UK remix wizards The Wideboys, who have created multiple remixes for promotion across the board to Billboard dance club DJs, clubs, radio stations and the Billboard Dance Club Songs chart.
The Wideboys have worked their studio magic for scores superstar artists since 2000, including Alicia Keys, Britney Spears, Enrique Iglesias, Taio Cruz featuring Kylie Minogue, Beyonce, Emili Sande, Miley Cyrus, Pussycat Dolls, Nelly Furtado, Usher, Ke$ha, Katy Perry, Maroon 5 and Robin Thicke.
“Desert Sea Sky,” released on the Air Supply Music label, is being worked to the club market, DJs and dance radio by Brad LeBeau, founder of ProMotion, one of the most successful promo companies in the dance/EDM (electronic dance music) genre.
LeBeau says, “Seldom in my marketing firm’s 30 year history, has an über-popular act been able to sustain themselves for three decades, let alone re-invent their sound. Such is case, however, with Australian music icons Air Supply, whose latest single, ‘Desert, Sea, Sky’ – remixed by U.K. production team, The Wideboys – makes them as relevant amongst today’s EDM movement as their legendary ballads were in the 1980′s. Well done, gentlemen. Well done.”
“This is a whole new genre for us, and when we play it as the encore in our live shows, we can see the look on everyone’s faces, like, ‘wow, this is different,” says Russell. “But at the same time they’re moving and really digging the groove, which is a lovely thing to see. We have all the ballads and melodies in songs we became famous for, but now we’re blending those with a whole other vibe. ‘Desert Sea Sky’ is exciting because it’s creating a new pathway for us. Someone I talked to recently compared us to a massive tree with roots deep in the ground – and now there’s another branch coming out of the trunk!”
His partner Russell Hitchcock adds, “It’s not what you’d expect from Air Supply, but why not? We’ve got nothing to prove, but don’t want to rest on our laurels, either.”
When Air Supply is on tour internationally, Russell has a well known habit of visiting dance clubs and checking out new sounds. He wrote “Desert Sea Sky” during a tour stop in Israel, walking along a beach in Tel Aviv. “I started to think about Moses, and thought that during this troubling time in history, with all the turmoil in the world, people could use a leader to rise up to grab their attention and give them hope. When I started to write the song, I thought about the things that would inspire that leader to in turn inspire his people. They would be in the desert, want to get to the sea and they will follow the sky to find it.”
The duo began to play the song live, and while they thought it sounded great and their fans loved it, they also felt it could use a “pulsier” groove. They met a remixer in Israel named Oren Gilat who created an original dance mix that eventually found its way to LeBeau, who immediately heard its potential and contacted The Wideboys to create a series of new mixes.
“When they sent their versions back to us, everyone was freaking out,” Russell says. “It’s the first time we had done something like this and the transformation of our sound has been amazing. As a songwriter, I feel like I am learning something completely new.”
The release of “Desert Sea Sky” coincides beautifully with a great milestone in the career of Air Supply. Over 38 years after meeting in Sydney as performers in a local production of “Jesus Christ Superstar,” the duo recently returned to the city and was inducted into the ARIA (Australian Recording Industry Association) Hall of Fame at the 27th Annual ARIA Awards on December 1 at The Star Event Centre.
Russell and Hitchcock are also looking forward to the world premiere of the highly anticipated musical “All Out Of Love,” set to be staged in Perth and then Singapore in 2014. “All Out of Love” features the classic songs of Air Supply and an original script skillfully woven into a new love story by award winning Canadian playwright Jim Millan. It is produced by Musical Management Asia Pacific MMAP, headed by Naomi Toohey and Dale Harrison. Harrison says, “Air Supply were the first Western group to tour China, Taiwan, and countless other countries. With the World Premiere in Singapore in 2014, ‘All Out of Love’ will continue the tradition of breaking new ground.”
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