VAPEREV IS A PROUD DISTRIBUTOR OF MIDAS, A DYNAMIC AND GROWING ORANGE COUNTY, CALIF. -BASED PREMIUM E-LIQUID MANUFACTURER WITH 16 FLAVORS AND COUNTING

Founders Jason Davis and Robert Sage Are Excited To Announce the Launch Of Their New Website, Their Upcoming New Apricot Swirl Flavor and a New Nicotine Strength Level of 3 mg

ORANGE COUNTY, CALIF. - As their company name Midas (www.midasvape.com) implies, everything that the fast growing Orange County, Calif.- based e-liquid company creates has set the gold standard in the ever-expanding global phenomenon of vaping.

Company founders Jason Davis and Robert Sage launched their upstart in 2012 and were among the first e-liquid companies whose products were carried by VapeRev (www.vaperev.com), which opened the same year and has become a groundbreaking force in the worldwide cultural phenomenon of vaping, helping thousands of people make the switch from traditional cigarettes. VapeRev continues as a proud distributor of Midas’ e-liquid line to this day.

Davis and Sage are excited to announce the launch of their highly-anticipated website www.midasvape.com, a straightforward, simply laid out landing page that introduces Midas as an e-liquid manufacturer and includes a link to a vibrant page displaying their growing line of diverse, tasty flavors.

Midas’ original flavor was their own spin on the staple flavor, RY4. Their concoction of caramel/coffee/tobacco blend is one of a kind and that is why it has been so successful. Their product line now includes such tasty treat varieties as Cinnamon Roll, Cinnamon Chill, Vanilla Cupcake, Toffee, Cinnamon Candy, Peach and Peppermint Lime. Their menthol line, most popular among former smokers of menthol cigarettes, includes regular Menthol and Icy Peach. The partners say that many customers enjoy using their menthols as a base to mix with other flavors. In addition to RY4, Midas’ tobacco flavor based e-liquid products include Spiced Summer and Spiced Winter.

Davis and Sage will be adding a dynamic new flavor, Apricot Swirl - which is essentially apricot custard – before the end of 2014. They’re also going to offer an additional nicotine strength, 3 mg, to accompany the traditional strengths of 6 mg, 12 mg, 18 mg and 24 mg.

Now one of the world’s premium e-liquid manufacturers, Midas is also one of the first e-liquid companies to have a full shrink label on their bottle, which allows them to provide much more product information. This includes the flavor name, nicotine level, ingredients and a “Prop 65″ warning which complies with the California law regarding labeling products with chemicals.

The company grew out of Davis’ longtime passion for vaping and creating his own custom e-liquid flavors for himself, friends and family. One of the key breakthroughs he cites is when he convinced his father, a 40 year smoker, to switch to vaping. As the idea to launch a commercial business developed, Davis reached out to his longtime friend Sage – whom Davis had introduced to vaping – to help him with bottling. Their entrepreneurial ideas began flowing and eventually evolved into Midas.

At the time, there were some online e-liquid retailers but no brick and mortar locations. Davis went to VapeRev’s Cerritos outlet and met Chief Procurement Officer Alex Bustamante. Bustamante asked Davis if he needed any e-liquid and Davis told him he made his own. Bustamante tried a sample and asked him to bring a whole bottle, then ten more and then even more. VapeRev has been a proud distributor of Midas e-liquid ever since.

“It’s been incredible being part of a community that has grown so large in such a short span of time,” Davis says. “We’re excited not only that the vaping industry continues to expand and that we’re seeing more and more people using this as an alternative to traditional cigarettes. It’s also been wonderful to see that it’s not just a phenomenon among young adults, but something that’s enjoyed by people from 18 to 70 years old. We appreciate the opportunity to contribute and make a difference and are committed to creating many more unique e-liquid flavors in the future.”